Strategic Overview
Search campaigns, Performance Max, Display Network, and high-conversion YouTube video ads.
Scope of Work & Deliverables
- Technical architecture audit of Google Ads, Search Console, and GTM containers
- Search campaigns mapped to high commercial and transactional search intent
- Exhaustive negative keyword lists filtering out job seekers and freebie traffic
- Performance Max asset group architecture connected with Merchant Center feeds
- Enhanced Conversion and server-side tracking calibration for data reliability
- Daily optimization of Quality Score, Search Impression Share, and acquisition cost
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Chat via WhatsApp ↗Working Framework
01
Tracking & Attribution Hygiene
GTM container configuration ensuring every WhatsApp inquiry or checkout is captured cleanly.
02
Search Intent Engineering
Isolating transactional search queries while filtering out informational noise.
03
Ad Copy & Extension Architecture
Writing high-relevance responsive search ads with Excellent rating and full extension assets.
04
PMax & Target CPA / ROAS
Scaling smart bidding models once baseline conversion threshold volume is locked in.
Evaluation Metrics
Quality Score
Targets are agreed after reviewing account data and margins; results are not guaranteed.
Absolute Top Impression Share
Targets are agreed after reviewing account data and margins; results are not guaranteed.
Cost Per Lead (CPL)
Targets are agreed after reviewing account data and margins; results are not guaranteed.
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