Strategic Overview
TopAds search and store placements to dominate high-intent marketplace search results.
Scope of Work & Deliverables
- Setup of automated and manual TopAds product groups targeted to exact queries
- Store headline display placement dominating category search heads
- High-value keyword bid management preserving sustainable profit margins
- Integration with Waktu Indonesia Belanja (WIB) and marketplace flash events
- Product listing score enhancement for Power Merchant and Official Store tiers
- Actionable reporting on search query conversion rates and inventory velocity
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Chat via WhatsApp ↗Working Framework
01
Catalog & Store Audit
Auditing technical specifications, customer review depth, and fulfillment speed metrics.
02
Granular TopAds Structure
Isolating flagship items with exact match bidding to eliminate budget cannibalization.
03
Store Header Dominance
Securing brand header banners across relevant category discovery searches.
04
WIB Payday Alignment
Synchronizing spending caps with monthly payday surges and free shipping perks.
Evaluation Metrics
Store Conversion Rate
Targets are agreed after reviewing account data and margins; results are not guaranteed.
TopAds ROAS
Targets are agreed after reviewing account data and margins; results are not guaranteed.
Top Rank Share
Targets are agreed after reviewing account data and margins; results are not guaranteed.
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